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Press, for anyone writing about Trufa
The facts, the logo and a person to ask.
Everything on this page is yours to use in a story about Trufa. If you need something that isn’t here, write to press@gettrufa.com.
205 bars in 13 neighborhoods below 14th Street, 190 deals checked in the last 30 days.
Trufa in a paragraph
Two lengths. Quote either one as it stands.
Short
Trufa is a guide to happy hours in New York, starting with Manhattan below 14th Street. Every deal on it says who checked it last and when: a Trufa editor, the bar’s own website, or someone standing at the bar.
Long
Trufa is a guide to happy hours and weekly specials in New York. It covers Manhattan below 14th Street, from the Financial District to the East Village, and shows what’s pouring right now, what starts later today and how long each window has left. Every deal passes a check before it publishes: an editor checks it with the bar, or a program finds every price and hour on the bar’s own website, word for word. After that, anyone at the bar can confirm it or flag a change, and the card says who checked it last and when. A deal nobody has checked in 30 days is marked stale. Trufa is Spanish for truffle. Landon Creer started it in New York in 2026.
The facts
The counts are the board’s, as of this page loading. How we check
- Name
- Trufa, Spanish for truffle
- What it is
- A guide to happy hours and weekly specials in New York
- Where
- Manhattan below 14th Street: Battery Park City, Chinatown, East Village, Financial District, Greenwich Village, Little Italy, Lower East Side, NoHo, Nolita, SoHo, Tribeca, Two Bridges and West Village
- On the board
- 205 bars
- Checked
- 190 of 205 deals in the last 30 days
- What’s on it
- What’s pouring now and later today, a map, a page for every neighborhood and kind of deal, the short list ranked on price and hours, a spin machine for when nobody can choose, and a vote for the group chat
- Founded
- 2026, in New York
- Founder
- Landon Creer
- Web
- gettrufa.com
- @trufa.nyc
- Press
- press@gettrufa.com
The logo
SVG for print, PNG for everything else. Every size and color is in the kit.
The wordmark
On cream, or any light ground
The wordmark, reversed
On ink, or any dark ground
The sun
The mark, at 32px and up
The app icon
A profile picture, a list of apps
- The name is the sign and the sun is the mark. Use either one, never the two side by side.
- Aperol on cream, cream on ink, ink on the sky.
- Leave clear space the height of the t’s ascender on every side. Under 20px on a screen, use the sun instead.
- Don’t set the name in another typeface, fill the sun with a gradient, or add “NYC”.
Screenshots
Taken September 16, 2026, with real bars and real prices, whatever was pouring at the time. Each downloads full size, and all 8 are in the kit.
Home, on a phonePNG, 1170×1992, 155 KB 
Open right now: every bar pouring, soonest to close firstPNG, 1170×1992, 95 KB 
A bar’s page: Dante West VillagePNG, 1170×1992, 107 KB 
The mapPNG, 1170×1992, 170 KB 
A neighborhood’s page: East Village happy hoursPNG, 1170×1992, 144 KB 
The short list: Best oyster deals below 14thPNG, 1170×1992, 185 KB 
The spin machinePNG, 1170×1992, 261 KB
Colors and type
Cream
#faf3e8
The page
Ink
#372c1e
The words
Aperol
#e05616
The logo, lines and marks
Apricot
#ff8b45
One statement a page
Gold
#f6c98a
The top of the sky
Dusk
#2a1b10
After dark
Newsreader
Happy hour, well before eight.
Headlines and the tagline. Free on Google Fonts.
Inter
Ends at 7, 40 minutes left.
Everything a reader scans or taps. Free on Google Fonts.
The name
Trufa in a sentence, with a capital T. In a layout, use the logo files rather than typing the name in a script face.
On deadline? Write to us.
Interviews, a number to check, a file in another size. Landon Creer started Trufa in New York in 2026, and a person reads every message.